Inspiration

The inspiration for the MS1001 watch came from a chance encounter. At an exhibition, the designer was captivated by a 3D printer precisely creating models driven by a leadscrew. Recognizing the leadscrew's potential for precision and reliability in fine mechanics, he created a watch with a unique "linear flyback" structure. This design not only infuses the watch with mechanical vitality but also enhances its accuracy and reliability. The MS1001 watch embodies this inspiration, showcasing the designer's deep understanding of precision mechanics and the art of timekeeping.

Concept

In our pursuit of mechanical exploration, we transcend the traditional boundaries of watchmaking. We do not confine ourselves to the singular concept of "time," nor do we indulge in the symbols of luxury and status. Instead, we liberate ourselves from the constraints of mere timekeeping functionality. Our brand is dedicated to redefining wrist aesthetics through exploration and innovation. We position our products as "fashion" accessories, designed to fulfill individual needs for self-expression and unique style, with telling "time" being a secondary function. This groundbreaking philosophy transforms each watch into not only a precise timekeeping instrument but also a piece of art and a statement of style.